PernixData Shoots For Success by Appointing Arrow Electronics Pan-European Distributor of FVP™ Software
Companies join forces to eliminate storage performance bottlenecks in virtual data centres

LONDON, UK –XX June, 2014 – PernixData, the leader in server side storage intelligence, announced today that it has appointed Arrow Electronics to distribute the company’s FVP™ storage acceleration software across Europe. Through the partnership, PernixData will work with local Arrow sales teams to recruit and enable top storage and virtualisation resellers committed to optimising application performance, improving storage utilisation, and minimising storage costs in virtual data centres using new decoupled storage architectures.
PernixData FVP will be made available through Arrow in several regions over the coming months, starting with the UK, France, Germany, the Nordics and Belgium. The two companies will co-invest in technical support staff, sales and market development activities to facilitate the adoption of storage acceleration software in these markets.
“We are delighted to be working with such a respected distributor with a strong history of bringing new storage and virtualisation solutions into the European market,” said Jeff Aaron, vice president of marketing at PernixData.  “We look forward to building a strong and cohesive network of channel partners with Arrow who are committed to solving ongoing storage performance problems using our innovative and non-disruptive storage acceleration software.”
PernixData FVP, one of the premier software platforms for scale-out storage acceleration, virtualises high speed server resources like flash and RAM into a clustered acceleration tier that enables IT administrators to quickly, easily and cost-effectively scale-out storage performance completely independent of storage capacity.  The result is unprecedented read and write performance for all virtual machines (VMs), without the need to change existing server and storage infrastructure.  By creating a new software based infrastructure for server side storage intelligence, PernixData fundamentally changes how storage is designed and operated in virtual data centres.
“PernixData has a unique ability to accelerate any virtualised application, on almost any server, using any shared storage,” said Claus Walther, EMEA sales director, Arrow. “This software provides exceptional value to end users, while complementing a wide array of server, storage and networking products resold by our channel partners.  Given our focus and expertise in the virtualisation and storage spaces, we are excited to add a ground-breaking solution like PernixData FVP into our extensive portfolio of products.”

About PernixData™
PernixData is fundamentally changing how storage is designed and operated in virtual data centres.  The company’s flagship product, PernixData FVP software, virtualises server side flash and RAM to enable scale-out storage performance that is independent of capacity.  No changes are required to VMs, servers or primary storage, ensuring maximum performance of all virtualised applications in a seamless, scalable and cost-effective manner.
Based in San Jose, California, PernixData was founded by virtualization experts and backed by industry luminaries in the software space. For more information, please visit and follow us on Twitter @PernixData.